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Thought prevoking idea.
I'd be worried that the pulse may have (not being theatrical) a slightly hypnotic effect, much the same way the a slow strobe can induce sleep. Running / sequenced lights are great for runways to attract greater attention than just steady lamps, but that same effect for mile on mile MAY have detrimental effects on concentration & visual perceptions.
Granted, if keeping bang-on the set speed, they would 'appear' stationary. But think of the poeple that NORMALLY travel at 60 on motorways due to lack of confidence. This added attraction may eat into their already stretched concentration levels or end up with them relying more heavily on technology to keep them 'safe'.
I must admit that just after I passed my test, I once I forgot my glasses (don't leagally require them) and I over used the cats-eyes for staying in lane & reading the road. It was like an 80's video game - Grand Prix or Star Wars! Did I crap myself when there was a curved filter lane section without them! Never again would I rely on that method! Lesson learnt! "Look at the road, not the twinkly lights".
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