Targeting new audiences.
Paul has rightly pointed out that 170 people have contributed to the funding crisis. and that is a very small percentage of motorists. (its only been a week paul...
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That set me thinking that people who seek out this forum are in a minority. We get quite a lot of mentions in the press but that is usually a couple of column inches. (And my colleages havn't heard of SafeSpeed)
There are magazines that get distributed far and wide who look for longer articles to draw in their advertisers or promote thier product. The motorcycle mags are fairly well covered but there are magazines that don’t go direct to petrol heads that are worth contacting. They need a story that fills half a page and good pictures so that it is "oven ready" if you know what I mean.
some potential targets
Civil Service Motoring Association CSMA. Green flag RAC AA Thousands of people get their breakdown though them.
The car companies all have mags that go out to their customers.
Company mags. My employer can't wait to bombard me with news stories but they might need a van-man angle.
Caravan club mags
Classic car mags there are lots