Despite all the hype - lot of kids do behave around the roadside. Mad dash into the road can be due to many different instances - the kid running from a bully, a wasp and even a spider (yep - had one of those as a junior - she broke a leg!)
We all drive on the look out - and we personally check under a car for a ball, a foot and are particulalry vigilant if we know we are one mile each side of a school or approaching a park.
But this is experience and COAST in action.
The study appears to suggest that drivers are used to children behaving fairly responsibly at the road side that they are not prepared to the sudden dash. From my own obervations I would agree that kid are not dashing out in front in a mass suicide bid .. but that there is a danger of the sudden dash.
But would fining for exceeding a speed limit whenevre a child is walking on a pavement work
BMJ wrote:
Even issuing fines when drivers exceed the speed limit in ther presence of children rather than allowing a leeway of 10 kph would help
And how on earth would you police it given that children are roaming around all over the place?
So they come out with this gem - which we broached on back in March: namely that there is a reluctance to admit any mistake when driving because perhaps deep down we are all aware of the dangers anyway.
BMJ wrote:
The social and pyschological heory of cognitive dissonance sugggestes that people are uncomfortable when they become conscious of a discrepancy between their attitudes and behaviour and they will try to reconcile the two
and
Quote:
Informing drivers through advertising campaigns and defensive driver training programmes that they do not respond to children in the way might imagine could help induce cognitive dossonance and provide an opportunity for behaviour change
In other words - what we've been saying all along - driver training and the adverts we used to see:
Such as the ones which show a child kicking a can and a driver approaching. This old 70s advert was tow-fold: it warned me as a teenage wannabe Dalgliesh type not to mess at the road side and aught my Mum to approach kids with care. The message was simple and easily understood by all road users.
The current one is a nonsense and does not really teach any observation or anticipation skkills like the good old fashioned one did... and deaths were probably decreasing at a faster rate then despite the Red Robbo Friday afternoon/Mionday morning cars (if you were lucky!)