Safe Speed Forums

The campaign for genuine road safety
It is currently Mon Dec 09, 2019 01:28

All times are UTC [ DST ]

Post new topic Reply to topic  [ 1 post ] 
Author Message
PostPosted: Fri Apr 18, 2014 12:09 
User avatar

Joined: Fri Mar 18, 2005 21:15
Posts: 699
Location: Belfast
:gatso2: From BBC Northern Ireland news

The Department of Environment is launching a TV advertising campaign solely addressing cyclist safety.

Cyclists are 23 times more likely to be killed or seriously injured on Northern Ireland's roads than car users.

The number of cyclists badly hurt in collisions has almost doubled over the last 10 years, whereas road traffic casualties overall have halved.

The advert aims to get drivers, as well of those on bikes, to take responsibility for cyclists' safety.

DoE director of road safety Ian Greenway said: "There have been cyclists featured in a number of our ads to date, but this is the first time we have done anything on TV specifically around cyclists.

"That's because of these rising trends, but also around half of the collisions involving cyclists that cause casualties are caused by the cyclists and around half are caused by drivers.

"So it's important we get the message to both user groups that, as DoE says, we need to respect everyone's journeys and understand each other's needs and requirements."

More here - from the Belfast Telegraph ... 97265.html

Anyone who tells you that nothing is impossible has never bathed in a saucer of water.

Display posts from previous:  Sort by  
Post new topic Reply to topic  [ 1 post ] 

All times are UTC [ DST ]

Who is online

Users browsing this forum: No registered users and 2 guests

You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot post attachments in this forum

Search for:
Jump to:  
Powered by phpBB® Forum Software © phpBB Group
[ Time : 0.282s | 13 Queries | GZIP : Off ]