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3D road safety campaign aims to shock drivers into slowing down
A new road safety campaign being launched in West Vancouver, Canada, uses 3D decals to shock drivers into slowing down in schoolzones. Starting Tuesday, drivers along 22nd Street will be confronted by a 3D illusion of a young girl chasing a ball into the street.
The image is essentially a decal laid in the middle of the northbound lane, which becomes a 3D image as motorists approach.
The road safety campaign β believed to be the first in Canada to use 3D β is a joint initiative by the BCAA Traffic Safety Foundation, Preventable (a group dedicated to raising awareness of preventable injuries) and the District of West Vancouver.
βThe idea was to find new ways to raise attention to what is a chronic problem,β said David Dunne, director of road safety strategies for the BCAA foundation.
The optical illusion is meant to jolt drivers into slowing down, especially in schoolzones as children return to school next week. The 3D decal of the girl will be installed on the northbound lane of 22nd Street, north of Inglewood Avenue near the busy Ecole Pauline Johnson.